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About 25 years ago, Mike Jackson [www.goldenstudios.com] shared his three-tiered pricing approach—a powerful sales tool that will boost any shop’s profits. With Mike’s approach, rather than offering one version of the sign based on what you think the customer wants and is willing to spend, you also show two ...
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Most small businesses lack a cohesive image. Yet more than ever they have to compete with chains and franchises who often do a great job of creating a strong image (i.e., brand) for themselves. Compared to that, the owner-operated business can look pretty mish-mash. Inconsistent generic signage on their vehicles ...
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One of the great sales tools for selling sign work are before-and-after examples of the same sign layout. What faster way to get the prospective client's confidence than to show a generic layout of their sign (or any sign) beside a drawing of what you would have produced? Seeing is ...
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