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Give 'em a sticker (and sell more signs)

Monday, March 14, 2011

Rich Dombey, Rich Designs, Hillsborough, New Jersey [www.richdesignsinc.com], does a lot of trucks and trailers for contractors and landscapers.  With the invoice, he gives the client a small sticker with their logo on it--just about six inches wide, printed and contour cut on his digital printer.

He tells them he's sure they'll find somewhere to stick it, and lets them know he can make more if they need them. Digital printing makes it easy--even for relatively short runs.

"Many times they call the next day," says Rich, "and order a hundred. Amazingly, one of those free stickers led to an order for 10,000 stickers.

"I'd rather do stickers than wraps any day," he says, laughing. "No installation! It's such an easy thing to offer, and all you really have to do is give them one. They can stick them everywhere, and they love that."

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