What you'll find in every issue of SignCraft magazine

SignCraft features articles by and on real-life professional sign makers and shop owners—not canned, generic articles meant to fill space. For over 30 years we’ve been been helping sign shops be more effective, more successful and more profitable. We’re sign people, not publishers, and our goal is to help you make better signs and make them more profitably.

Every issue issue of SignCraft delivers practical, straightforward information that's hard to find anywhere else:

How do you make it? Watch for how-to articles that show how efficient sign makers cut production time, create more powerful layouts, produce creative effects, and get the most out of software, equipment and materials.

What’s it cost to make it? In every issue, a sign professional follows an everyday sign project through from start-to-finish, tracking the time and materials involved. Flat signs, vehicles, 3D signs, monuments—all types of signs get covered. See photos of each step, and hear how they sell the job.

How do you price it? You'll find pricing and sales help in every SignCraft. In our Design & Price feature, several successful sign pros tackle the same project, give a selling price and explain how they would sell it.

Where do you get the ideas? Easyfrom seeing plenty of outstanding sign work of every type by experienced, successful sign designers and shop owners. SignCraft takes you right to their shops, shares their ideas and shows you loads of photos—well over 100 per issue.

Subscribe today and you'll get our annual Sign Pricing Guide FREE, a $23.95 value--plus instant access to the online sign price calculator, where you can price everyday signs in just three clicks!


In our latest issue:

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Jan/Feb 2013: A crusty old geezer embraces new technology

George Perkins shows  how a smart phone makes life on the pinstriping circuit easier.

Jan/Feb 2013: What's it cost to produce this freestanding sign

Chris Lovelady shows that all it takes is a tin roof, carved details and easy installation.

Jan/Feb 2013: LED sign sales: Plan for success

Deacon Wardlow shares about how to sell LED displays and make sure every installation is a winner.

Jan/Feb 2013: Don't just sell the sign, sell an advertising package

Braun Bleamer explains how to to give your clients the edge by helping them use every advertising opportunity.

What's New

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Epson’s new SureColor T-Series Large-Format Color Printers

NOT FOR RELEASE – DRAFT 4 Epson America’s new next-generation family of large-format color printers—the Epson® SureColor® T3270, T5270, T7270, T5270D, and T7270D—are designed to deliver precision, brilliance and performance to graphics, architectural and engineering professionals. They print projects from CAD drawings to graphics and posters at speeds up to ...

Cool Tools & Other Neat Stuff

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Sign production tools that will boost your profits

Check out the full line of time-saving Xpert Sign Tools at Our corner rounder cuts up to .080 aluminum and has 4 different radii on one tool. Hole punches, a beveling table, acrylic drill bits, and more.



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Every issue of SignCraft brings you over 150 idea-packed photos. Here's a sampling from our recent issues. Simply click on any image to enlarge it.


  1. Rob Cooper
  2. Sullivan Signs
  3. Ronnie White
  4. Brian Kite
  5. Phil Vanderkratts
  6. Sonia Gothe and Dirk Rampling
  7. Sonia Gothe/Dirk Rampling
  8. Before & After: Chris Shuster
  9. Russ Mowry
  10. Bob Behounek: J/A 2009
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