Trade Secrets

 
Each Trade Secrets e-letter features a proven tip from a sign professional that will make you money, save you time or give your work an edge. 

We e-mail a new Trade Secret to readers every few weeks, so click here to make sure you're on the list.

Meanwhile, check out the great tips you've been missing:


 
  • Get great fonts on-the-house April 02, 2014

    In the market for a few great typefaces for sign work--for free? Ken Tamashiro, Ken's Custom Signs, Los Alamitos, California, shares a few typefaces he's found that work great on signs, and you can get them without spending a dime.

  • Build this rack to handle rolls of material March 12, 2014

    Here’s a great way to maximize your workspace and handle roll stock faster and more efficiently. Duffy Weiss, Sign Pro, Mandan, North Dakota, built this simple rack to hold roll goods at the end of a worktable. Application tape, banner fabric, paper, magnetic material or any roll stock is there, ready for you to pull out and use. Download the drawing today!

  • Before & After: Dealing with way too much copy February 18, 2014

    Controlling the copy is an essential skill if you want to keep clients coming back because your signs “work.” Ineffective signs are easily overlooked by today’s overloaded, busy viewers. SignCraft asked veteran sign designer Bob Behounek to show how he would handle an overloaded layout.

     

  • What would you charge for this banner? January 28, 2014

    Okay, quick--quote a price for a 3-by-4-ft. banner like this one: one color on white, with quite a bit of copy. What would you get for it?

  • Turn the storefront into a sign January 09, 2014

    A lot of small business owners overlook the opportunity to turn their whole storefront into a sign and make it a powerful ad for their business. You can wake them to the impact their storefront can have to boost their sales (and boost yours at the same time).
  • Same words, shape and colors but much more impact December 17, 2013
    Though the same words may appear on two signs, design determines how effective each sign will be. These before-and-after photos by Lisa Freshler, USMC Sign Shop, Cherry Hill, North Carolina, do a great job of showing how the right layout makes even a routine informational sign do its job better.
  • The secrets of high-impact 3D signs November 07, 2013

    Dimensional graphics can deliver a lot of visual impact and a look that appeals to both viewers and your customers. But carved lettering and cool background effects can seem to disappear on many signs at typical reading distances, making it hard to get the most out of 3D graphics on large signs and storefront signage. See how Peter Poanessa of Keene Signworx found ways to create powerfully appealing 3D signs practically and profitably.

  • Getting the most out of vinyl films October 16, 2013

    One of the most powerful things about a vinyl cutter or a digital printer is that by simply loading a different film, you can create a different product. Reflective graphics, t-shirt graphics, perforated window graphics, floor graphics—all these and more can be produced on the same piece of equipment. See how one shop uses that approach.

  • Don't let that fence go to waste September 26, 2013
    Most business people realize they need some type of primary sign for their business, but the wise ones take advantage of secondary signs as well. You can help them see if they're missing out on this great advertising.
  • 6 great tips from the new SignCraft September 04, 2013
    In the busy everyday sign shop, it’s easy to stick with the methods and materials we’re used to. Discovering new products and experimenting with them takes time you may not have. That’s where great ideas like these that are shared in every issue of SignCraft pay off.
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2014 Sign Pricing Guide

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