Trade Secrets

 
Each Trade Secrets e-letter features a proven tip from a sign professional that will make you money, save you time or give your work an edge. 

We e-mail a new Trade Secret to readers every few weeks, so click here to make sure you're on the list.

Meanwhile, check out the great tips you've been missing:


 
  • Five ways to boost profits without raising your prices November 20, 2014

    The fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite so simple. Fortunately, there are other ways to send more dollars to your bottom line without raising your prices. See what works for other successful sign shop owners.

  • This free app can help organize your workflow November 01, 2014

    Many, if not most, sign people find their way into the industry from an interest in the creative side of sign making. While that helps handle the daily demands for coming up with new ideas, it doesn't always help with the business of running a profitable business.

  • Download these work order forms November 01, 2014

    A good work order form helps you collect everything you need from the client to quote and produce the sign successfully. And if you have staff, it's even more critical that all the information gets passed along to them.

  • 9 sales secrets I learned from car dealers September 19, 2014

    Tomm Moll, Signs by Tomm, Utica, New York, has done signage for car dealers for over 30 years. In the process he's learned a lot about sales from his car dealer clients. Here are 9 great tips that will help make you more successful at sales and profitability.

  • How does your truck lettering pricing compare? September 04, 2014

    Recently we included a survey in Trade Secrets asking what you’d charge to letter a truck similar to the one Bob Stephens  designed for the Design & Price feature in the July/August issue of SignCraft. The results are in--see how your price would compare to the averages of hundreds of shop owners.

  • It's hard to beat a sign for value August 19, 2014

    When it comes to long-lasting advertising, a well-made sign is hard to beat compared to the longevity of other types of ads. Here's how to sell that terrific value.

  • What would you charge to letter this truck? July 15, 2014

    So a local wrecking yard has purchased two new tow trucks, and they’re in the market for a new look. They’re spending money on other advertising around town, and tell you that they want their trucks to stand out. Take our survey and tell us what you'd charge.

  • Pricing the graphics on a pair of tow trucks July 03, 2014

    So a local wrecking yard has purchased two new tow trucks, and they’re in the market for a new look. What do you do, and what do you charge for it? Take a look at how four sign pros would price and design this project.

  • Give it the squint test June 06, 2014

    Here's a tool that will help you set your layouts apart from the rest and create customers who are really happy abouthte effectiveness of the signs you make for them. Squinting compromises the legibility of everything, and you see what's going to read as the dominant message. Learn how to put the squint test to work.

  • The BASIC approach to selling signs profitably May 14, 2014

    The most common cause of not pricing a job profitably is simply forgetting to charge for some portion of the job. Maybe you didn’t account for how complex the sign really was or the time it took to install it. Overlooking one thing can eat up the profit on a sign job. See how Tomm Moll uses this simple one-word reminder to avoid those painful pricing errors. 

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