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Sell more than the truck lettering

April 11, 2013

Most small businesses lack a cohesive image. Yet more than ever they have to compete with chains and franchises who often do a great job of creating a strong image (i.e., brand) for themselves. Rich Dombey, Rich Designs, Hillsborough, NJ, is a great example of  sign shops who use their design skills to help small businesses create a professional image. It’s also a very successful approach for the sign designer.

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