By signcraft
Posted on Sunday, September 14th, 2025
Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help Wanted”… “Prices Slashed!”… “Breakfast Special”…you name it, banners got the message across.
There’s still a great market for banners. But because of the proliferation of plain, boring banners produced at low cost online or by big box office retailers, you need to sell the “look” of your banners rather than just the fact that it is a banner. You’ll find plenty of banner layout ideas in “A banner still packs a lot of advertising value,” including this one by the late Jon Harl, San Jose, California.
It helps to show customers the value of banner advertising by comparing it to the cost of other advertising. It’s hard to beat advertising right in front of their business, shouting a message to every vehicle that passes by.
Lane Walker, Solo Signs, Reno, Nevada
Sam Pitino, Letterluxe Signs, Medford, Massachusetts
