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Want the lowest-cost advertising going? Buy a sign.
May 1st, 2026 by signcraftWhen it comes to long-lasting advertising, an effective, appealing sign is hard to beat. Compare it to the longevity of other types of… Read More
What’s it cost to produce this freestanding sign?
April 27th, 2026 by RT SignsWe did this sign for a local family dairy farm. They provided the copy and said they wanted a picture of one of… Read More
How to capitalize on bad wraps
April 17th, 2026 by Dan AntonelliI continually hear sign people lamenting about how bad the wrap market is in terms of the work being put out on the… Read More
Design Clinic: Storefront sign for a tailor
April 11th, 2026 by Bob BehounekSummer has arrived, and as I wheel past the typical strip malls I see plenty of signs similar to this example: A fascia… Read More
Custom graphics make a statement
April 3rd, 2026 by signcraftIn a world where there are loads of generic things—from hamburgers to graphics—there are still plenty of customers who value custom graphics. For… Read More
Design & Price: Semi graphics
March 27th, 2026 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
CNC routers speed production and open new markets
March 20th, 2026 by signcraftCNC routers are a common production tool in more and more sign shops. Cutout letters, sign faces, 3D carving—all these and more are… Read More
What’s old is new again
March 13th, 2026 by Dan AntonelliBuilding brands is always a fun, but very challenging exercise. We are blessed with clients who often give us a lot of creative… Read More
What’s it cost to produce these trailer graphics?
March 8th, 2026 by Kevin WrightI designed the logo for Campbell Concrete when they got started about five or six years ago, using a graphic with the look… Read More
Design Clinic: Directory for a retail center
February 27th, 2026 by Bob BehounekWhenever I drive by a directory sign like this, I can’t help but test myself. Can I understand any of the information at… Read More
Choosing paints and finishes
February 20th, 2026 by signcraftMany signs, with the exception of printed graphics or substrates, get a painted finish on all or part of the sign. Knowing which… Read More
Design & Price: 3-by-24-ft. banner
February 13th, 2026 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
