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Design & Price: 4-by-16 overlaid plywood sign

October 4th, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Don’t just sell the sign, sell an advertising package

September 27th, 2024 by

I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their… Read More

Design & Price: Box truck graphics

September 20th, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

What’s it cost to produce this freestanding sign?

September 13th, 2024 by

This historic building went through an extensive remodel before the new owners contacted us about a sign. The building was originally a single-family… Read More

Download these work order forms to save time and minimize hassles

September 9th, 2024 by

A sign shop is a busy place where it’s very true that “the devil is in the details.” One of the reasons money… Read More

Proper shading enhances typography and improves legibility

September 6th, 2024 by

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

Signs from a Thai paradise

August 30th, 2024 by

About 20 years ago, Rob Cooper went rock climbing on the island of Koh Tao, Thailand. He never came back. The lifestyle of… Read More

Design & Price: Pickup door lettering

August 23rd, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Use design to set your work apart from the crowd

August 16th, 2024 by

There are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More

Effective advertising messages for signs and truck wraps

August 9th, 2024 by

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More

What’s it cost to produce this 4-by-12-ft. fascia sign?

August 2nd, 2024 by

Oftentimes a little extra effort goes a long way towards making a sign stand out. This fascia sign’s clean design and subdued color… Read More

The hidden costs of sign installation

July 28th, 2024 by

I’ve been meaning to share my thoughts on installation costs for years, but it keeps getting put on the back burner. Today’s installation… Read More