What’s it cost to add graphics to this monument?
Before the estimate and design stages of this project began, I asked the client for a budget range. The client needed the sign... Read More
Many sign companies get frustrated working with business owners who have little or no experience buying signs, truck wraps or brands. But put... Read More Communication arrives in various formats these days—some carefully thought out; some not so much. If we are the least bit alert and looking... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast.... Read More Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of... Read More Often in the sign business we are called in to repair or renovate an existing sign. Such was the case with this monument... Read More Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase... Read More 
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What’s it cost to produce this monument sign?
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Cover photo: SRS Trucking – Brian Schofield
Few people really want to buy vehicle lettering. For most it’s just a necessity to have something on their truck. Until, that is,... Read More
Case study – Negative space at work
Whomever said “a picture is worth a thousand words” may well have been talking about the concept of negative space. The concept of... Read More
Cover photo: Candlelight Bed and Breakfast – David Showalter
“Design is everything,” says David Showalter, David Design, Bryan, Ohio. “It’s what makes a sign work.” To make sure his layouts do their... Read More
Making a faux stone monument base
An effective custom sign relies on its unique look to catch the viewer’s eye long enough for two critical tasks: To deliver its... Read More
Cover photo: MJ Shisslak – Braun Bleamer
Customers often want a list of services that they offer on their sign, or worse yet, on their truck—which will be on busy... Read More
Shop Trucks revisited: 2003 to 2005
This is the third in our series of articles recapping some of the shop vehicles we featured in SignCraft starting in 1981. If... Read More
Cover photo: Tiny Town – John Deaton
In a recent article on sign layout, Joe Jarreau, Jarreau Signs, Chino Hills, California, said, “If you want to improve your layouts, you... Read More
Putting it together: MGVG Apartments monument sign
There’s a lot to learn from a behind-the-scenes look at how a sign project came together. How the sign was built, what materials... Read More
