Design & Price: Box truck graphics

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More

Don’t just sell the sign, sell an advertising package

I am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their... Read More

Effective advertising messages for signs and truck wraps

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard... Read More

Make yard signs pay off for your clients

Yard signs are a natural attention-getter. Standing in a yard or along the street, they can be a powerful mini-billboard. They may tap... Read More

What’s it cost to produce this freestanding sign?

This historic building went through an extensive remodel before the new owners contacted us about a sign. The building was originally a single-family... Read More

Download these work order forms to save time and minimize hassles

A sign shop is a busy place where it’s very true that “the devil is in the details.” One of the reasons money... Read More

Proper shading enhances typography and improves legibility

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the... Read More

Signs from a Thai paradise

About 20 years ago, Rob Cooper went rock climbing on the island of Koh Tao, Thailand. He never came back. The lifestyle of... Read More

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Heart and Bone Signs: Gold leaf, hand lettering and supergraphics

Kelsey and Andrew McClellan are a Chicago-based sign painting team with a penchant for gold leaf window signs—yet are equally comfortable painting 30-foot-tall... Read More

Cover photo: Quality Carriers – Cam Sauder

Cam Sauder has shared his work and ideas in SignCraft often over the years. In this profile, you’ll see nearly three dozen of... Read More

The signs and sights of Port Townsend, Washington

Port Townsend is located on the remote northeast corner of Washington’s Olympic Peninsula. The picturesque coastal town is nestled alongside the remote shoreline... Read More

Cover photo: Bender Park — Tim Peterson

To grab the viewer, you need one good solid “hook”— unique lettering, a cool effect, or maybe 3D. In sign painting days, a... Read More

Type choice gets the ball rolling

As we all know, some designs come together really fast, while others are not so cooperative. There’s usually something, though, that gets me... Read More

Cover photo: Strawberry Patch – James Dobson

Sometimes you just need a little inspiration to jump start your next design project. You’ll find plenty of that here in this Signs... Read More

Tuck the graphic in a letter

That made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image... Read More

Q&A: Where do you find help?

A reader wants to know: “I often wonder where others find their employees. It seems I continually train new people who are going... Read More

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