What’s it cost to produce this HDU hanging sign?
The wood-graining technique you see here is a quick and easy way to add extra dimension to signs on high-density urethane board. We... Read More
A brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks... Read More Once upon a time, when each and every sign project was produced by hand, most sign painters tracked their production time to know... Read More As I slid a folder out of my file drawer a while back, a stack of photos of classic hand-lettered signs spilled across... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they... Read More Eleven years ago I was let go from a printing/publishing company here in Kansas City where I’d served as art director and production... Read More My website developer, Ridge Marketing, purchased a building just steps away from my own. When the owner, Rob Quincy, approached me for a... Read More Probably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company... Read More 
Help your clients brand their businesses
Is the ease of production hurting your designs?
Vintage Sam: Classic sign work by Sam Pitino
Design & Price: Overlaid plywood sign
On falling into the window splash business
What’s it cost to produce this unique storefront sign?
Designing vehicle wraps that integrate a brand
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Cover photo: All Trade Construction – Braun Bleamer
A customer may feel they can’t afford a custom 3-D sign, but that doesn’t mean they won’t stretch their budget for a custom... Read More
Jason Nale: Balancing legibility and appeal
SignCraft first featured Jason Nale and his work in the May/June 2020 issue. Since then he’s moved to a slightly larger shop, just... Read More
Cover photo: Thiemers Sip & Snip – Bob Behounek
When it comes to signage, nothing can look more cluttered than a stock car. There are loads of sponsors who pay to support... Read More
Restoring the Gorge View sign
I made this 3½-by-9-ft. single-faced sign for a small condominium in the early 1990s. It was one of the earliest signs that I... Read More
Cover photo: Bruce Janssen – Lake St. Market
The vacationers who come to kick back, enjoy the outdoors, eat out and shop, in a tourist area create a market for a... Read More
Putting it together: DHT Specialized Hauling
The photos of outstanding signs on SignCraft.com are loaded with ideas and inspiration. But what about the back story: How did the layout... Read More
Cover photo: Hotel Cheval – Sean Beauchamp
Sean Beauchamp, Southpaw Sign Co., Oceana, California In sign design, most of the attention tends to get invested in the lettering and the... Read More
Window-Doggin’ tips from an old dog
So ya’ wanna be a window splash artist? As a forty-year window splash and walldog veteran, I can tell you that it takes... Read More
