Before-and-after examples mean easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos... Read More
Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio... Read More The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising.... Read More During my career in the sign industry I have witnessed plenty of signage, both good and not so good. The good ones were... Read More For many service businesses, their truck lettering is their primary advertising—may be their only advertising. But Rich Dombey [Rich Designs Inc., Hillsborough, New... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More 
Should you emphasize the company name or their product/service?
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See more Articles…
Cover photo: DMU Concrete– Bob Behounek
At the peak of his career, Bob Behounek was designing and lettering the graphics on about 400 trucks per year. Many of those... Read More
10 beefy fonts for the New Year
Big, bold, beefy letter styles really come in handy on signs. They are usually extra-legible. They deliver plenty of contrast to medium, light... Read More
Cover Photo – Hutch’s Towing – David Showalter
Everyone has a few fonts that you know you can count on in the layouts you do every day. We often ask sign... Read More
Putting it together – Smart Cents storefront signs
Seeing the finished product can give you an idea for a layout or color combination, but there’s more to the story with most... Read More
SignCraft Reader Survey: Emphasize the company name or the product/service?
If you read Jeff Cahill’s article this week, “Should you emphasize the name or the product/service?”, we’d like to know your opinion on... Read More
Cover photo: Eagle Eye Trucking – Braun Bleamer
One of the quirky things about the sign business is how a certain type of work often seems to come in all at... Read More
Here’s how others finish HDU board
A while back, we asked SignCraft readers how they finished HDU board. We received many excellent responses and as expected, everyone has a... Read More
Cover photo: Forever Tattoo – John Dozier
Rather than choose the sign industry as a career, most sign people find their way into it by accident. In John Dozier’s case,... Read More
