What’s it cost to produce these boat transom graphics?
Boats are probably my favorite things to letter—the copy is minimal, the surface is great, and the customer often wants an interesting layout.... Read More
Dan wrote this article for the July/August 2015 issue of SignCraft—over ten years ago. Since then, his business has continued to grow and... Read More This design clinic addresses two issues. Not only do we need a redesign, but we also need to modify the verbiage to improve... Read More Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos... Read More Today we’re talking about a subject that’s had at least two sides to it for those who make signs ever since cave dwellers... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More Several years ago, I decided it was time for a change. I closed my commercial storefront sign shop and built a home studio... Read More The business of sign shops is a visual one—one that years of experience has shown how to best integrate brands on outdoor advertising.... Read More 
20 years, 20 tips: Secrets to building a healthy business
Design clinic: Pickup truck for an auto repair service
Before-and-after examples mean easier sales
Should you emphasize the company name or their product/service?
Design & Price: 32-sq.-ft. monument sign
What’s it cost to produce this faux vintage sign?
Case studies are a powerful marketing tool
See more Articles…
Cover photo: Clinton Casual Patio & Fireplace – Doug Downey
Do you really need to print at 300dpi? The short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada].... Read More
Making a carved sign with PVC board
I recently made two signs out of a material called Plaswood, a very hard, rigid PVC board that is weather and termite resistant... Read More
Cover photo: Sparacino Auto Rescue – Scottie Kania
Some sign makers do a little bit of everything while others settle into a niche market like 3D signage, truck lettering, boats or... Read More
Readers comment: Emphasize the company’s name or their product/service?
A couple of weeks ago, we featured an article by Jeff Cahill titled, “Should you emphasize the company name or their product/service?” Jeff... Read More
A mini-projector saves layout time
I’ve had the usual bulky overhead projectors over the years, but their size has always annoyed me, particularly when I travelled a lot... Read More
Cover photo: Bird & Jim – Signs We’ve Seen
Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Small shops and places to... Read More
Putting it together: Oakdale Farms – RT Signs
It’s always great to see a beautiful sign, but for creative sign makers it’s even better to learn what went into designing and... Read More
Cover photo: DMU Concrete– Bob Behounek
At the peak of his career, Bob Behounek was designing and lettering the graphics on about 400 trucks per year. Many of those... Read More
