On falling into the window splash business
Eleven years ago I was let go from a printing/publishing company here in Kansas City where I’d served as art director and production... Read More
My website developer, Ridge Marketing, purchased a building just steps away from my own. When the owner, Rob Quincy, approached me for a... Read More Probably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company... Read More Most of us have heard of the cliché “Hindsight is always 20/20”. Most of the time, we certainly have a clearer understanding of... Read More Cuba. It’s sometimes called the Pearl of the Caribbean—though many Americans know it as the Forbidden Island. It’s the largest of the Caribbean... Read More In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they... Read More As sign makers, we deal with people every day who have to buy a sign to advertise their business. But most people never... Read More The internet message boards are lit up with sign companies complaining about many challenges they’re experiencing. In some respects, the challenges they’re experiencing... Read More 
What’s it cost to produce this unique storefront sign?
Designing vehicle wraps that integrate a brand
There’s a lot to learn by analyzing your past projects
Signs of Havana
Design & Price: 4-by-12 storefront sign
Residential signs for fun and profit
Busting the myths about selling design
See more Articles…
Five steps to selling your signs successfully
If you want to succeed in the sign business, I believe you must help the customer quickly see the value they are really... Read More
Cover photo: Whifflet Street Tattoos – Ross Hastie
More than one sign painter can tell you the moment when, as a kid, they watched a sign painter at work. At that... Read More
Cover photo: Wm. Higgins Co. – Bob Behounek
One of the best ways to “get inside a sign designer’s head” is to ask them to explain what went into a particular... Read More
From the sign business to vintage aircraft restoration
Dave Correll and Ann Meillier are no strangers to SignCraft readers. We first featured them and their shop, Brushwork, back in October of... Read More
Cover photo: A&A Towing – Lane Walker
Nothing shows the difference that effective graphics can make like two simple photos: the before and the after. It doesn’t take a signmaker... Read More
Sign making sans technology
Rob Cooper has no computer. Nothing is printed or routed; it’s either painted or carved. The technology involved in his sign work is... Read More
Cover photo: Stiggs Brewery – Bruce Janssen
For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His customers... Read More
Q&A: Why is this perforated window film failing?
A reader wants to know: “In November 2023, we installed perforated vinyl with clear gloss laminate on the rear windows of a van.... Read More
