
Five steps to selling your signs successfully
February 10th, 2025 by Art SchillingIf you want to succeed in the sign business, I believe you must help the customer quickly see the value they are really… Read More

Cover photo: Whifflet Street Tattoos – Ross Hastie
February 10th, 2025 by signcraftMore than one sign painter can tell you the moment when, as a kid, they watched a sign painter at work. At that… Read More

Cover photo: Wm. Higgins Co. – Bob Behounek
February 3rd, 2025 by signcraftOne of the best ways to “get inside a sign designer’s head” is to ask them to explain what went into a particular… Read More

From the sign business to vintage aircraft restoration
February 3rd, 2025 by signcraftDave Correll and Ann Meillier are no strangers to SignCraft readers. We first featured them and their shop, Brushwork, back in October of… Read More

Cover photo: A&A Towing – Lane Walker
January 26th, 2025 by signcraftNothing shows the difference that effective graphics can make like two simple photos: the before and the after. It doesn’t take a signmaker… Read More

Sign making sans technology
January 27th, 2025 by signcraftRob Cooper has no computer. Nothing is printed or routed; it’s either painted or carved. The technology involved in his sign work is… Read More

Cover photo: Stiggs Brewery – Bruce Janssen
January 19th, 2025 by signcraftFor nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His customers… Read More

Q&A: Why is this perforated window film failing?
January 19th, 2025 by signcraftA reader wants to know: “In November 2023, we installed perforated vinyl with clear gloss laminate on the rear windows of a van…. Read More

5 versatile, low-cost fonts for sign work
January 20th, 2025 by signcraftThe right typeface can really bring a sign layout to life. Likewise, type that is boring, generic or hard to read at the… Read More

Cover photo: Farmhouse Inn – Jim Lago
January 12th, 2025 by signcraftOdds are most of your sign designs are for commercial businesses that need plenty of impact. But not every sign needs to shout—sometimes… Read More

Metal sculpture graphics are easy—and look great!
January 13th, 2025 by signcraftMany signs simply give the business name or their service to viewers. They provide the necessary identification. But a sign that uses creative… Read More

5 tips for succeeding in the sign business
January 6th, 2025 by Perry YaremchukWorking at a dozen shops over your career, as I have, has its benefits. You get to see good and bad examples of… Read More