By signcraft
Posted on Sunday, November 2nd, 2025
“Design is everything,” says David Showalter, David Design, Bryan, Ohio. “It’s what makes a sign work.” To make sure his layouts do their job, David leans on traditional sign design principles and a healthy dose of simplicity.
The result is layouts that are appealing and easy to read. Even the most basic informational sign benefits from the basic tools that David spells out in “Tools to create sign layouts that really work.” It just takes a little knowledge and plenty of practice.
“It’s harder than you think to keep things simple,” says David. “But with a little practice, it starts to come easy. As you work at it, you can see the improvement in your work. Once you get it, you’re on your way to creating signs that look good and really do their job for your customers.”
