Cover photo: SRS Trucking – Brian Schofield

Few people really want to buy vehicle lettering. For most it’s just a necessity to have something on their truck. Until, that is, a creative sign person can show them the image-building advertising value they can get from their vehicle graphics at a cost far below other types of advertising.

Here are seven tips that can help you shift the focus from “How much is this going to cost me?” to “How can I get the most value from the money I spend on these graphics?” In “Seven tips that will boost your vehicle graphics sales” you’ll get proven, easy ways to create more value for the customer and more profits for the sign maker—and plenty of layout ideas from the examples of truck lettering by top sign designers.

RT Signs, Steinbach, Manitoba, Canada

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