Making a faux stone monument base

An effective custom sign relies on its unique look to catch the viewer’s eye long enough for two critical tasks: To deliver its message in the available time, and to create an image, an emotional connection, for the business. When the business has an existing logo, a successful sign design enhances the appeal of the logo and adds impact to it.

In this case, Peter Poanessa, Keene Signworx, Swanzey, New Hampshire, used a sign structure that related to the business’s building to tastefully showcase the logo of a local bank. The sign’s roof mirrored the multiple gables on the bank’s roof, and the faux stone base matched the building’s stone facing.

To fabricate the sign, he used his core fabrication method—dubbed the Keene System by his sign industry friends. Be sure to read “The Keene System: Fabricating strong, lightweight sign structures.”