By signcraft
Posted on Sunday, February 8th, 2026
Do you really need to print at 300dpi?
The short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada]. Doug says that many sign designers are working with files that are much larger than they need. Printing at a lower resolution will deliver an image that is hard to tell from a 300dpi version—a secret that Doug shares in “Do you really need to print at 300dpi?”.
“…the files tend to print much more smoothly,” says Doug, “and the smaller file size is the big benefit for us. I’ve never had a client mention the resolution of our prints. To the naked eye, there’s no difference.”
Doug tells how he does it and shares some powerful examples to prove the point here. Check it out!