Here’s what could have been done: 1. The painted or digital print background simulates a blue-green patina, which is more appealing to current viewers than a stark background color. 2. The font is a “dress casual” style, which is much more “today” than “yesterday” in appeal. 3. Street numbers are flat cutouts and flush mounted. 4. The illumination of the sign is not included, but it should be located behind the hedges, lighting the storefront, or done with down-lighting to light the sign face.