By signcraft
Posted on Saturday, June 27th, 2026
Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just not effective. Sometimes they’re ready for a brand-new design, but if not, you realize that they should at least consider an upgrade to get more value from their graphics. The customer may have some attachment to the old logo, so it often takes a little skill to open their eyes to an updated look.
When this happens at Lane Walker’s Solo Signs in Reno, Nevada, he starts with a quick explanation then shows some photos to illustrate how it has worked for other businesses like theirs.
“These aren’t major rebranding projects,” says Lane. “It’s usually more a matter of updating an old logo or salvaging a weak one. I explain that I’d like to move a few things around to make it fit the truck or increase the importance of something. You can tell right away if they are fine with that or they don’t want any changes.”
In “Rebuilding a customer’s logo,” Lane shows how he did that on three recent projects. You’ll get tips on working with the customer’s old layout, ramping up the contrasts—and how to sell the new design to the customer.
