A local lube center needed a banner to advertise their $29.99 oil change promotion. The old banner was in pretty bad shape and needed to be replaced. I asked the owner if I could tweak the design to make it a little more effective. The old banner is a victim of HMS or “Helvetica Misuse Syndrome.” The font was overused in the layout, then squeezed to the max. The result was a monotonous design. Using the same color on all the lettering didn’t help the design, either. I chose to incorporate the colors of the franchise chain to tie in to their brand. Adding the funnel graphic and a shade on the price created a little more interest and character.