Looking back on my 25 years with SignCraft
The SignCraft Standard and being the best you can be
By Dan Antonelli
Posted on Friday, October 30th, 2020
This was the first time my work appeared in the magazine, with the amazing artwork of the great Bob Behounek gracing the cover.
It was with great sadness that I learned that this issue of SignCraft would be the last printed version produced. Although I knew it might be inevitable given the challenges of the publishing industry, COVID-19 certainly didn’t help.
My journey with SignCraft started when I was just 26 years old, and I got “the call” from Tom McIltrot. I had submitted some photos of my work, and somehow Tom thought it was good enough to be included in the magazine’s next issue.
Ironically, I hadn’t even quit my day job as a graphic designer yet to pursue the sign world full time. The month the issue came out was the first month I was actually full-time on my own, pursuing my dreams of having a sign company.
Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.
