Beyond the routine magnetic sign

Magnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets a small business miss out on that advertising value. If not well done, they can even work against the business by creating a negative image.

They’re also the ideal solution for many clients. When permanent graphics aren’t an option, magnetics can deliver great advertising that can be installed or removed in seconds.

Bob Stephens, Skywatch Signs, Zephyrhills, Florida, upsells his clients to magnetic signs that are positive advertising whenever he can. What Bob doesn’t advocate is that a business opt for a basic set of magnetic signs, unless identification for legal purposes is all that’s required. He likes to do magnetic signs that don’t look like magnetics once they’re on the vehicle. Yes, it costs a little more, but it sends the right message to those who see his client’s vehicle.