Design & Price: 4-by-8 sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

A local realtor has teamed up with the landowner for a small residential development. They come to you about a double-faced 4-by-8 site sign announcing the project. It will be an average, not necessarily upscale, development. They will soon begin cutting the road in and doing preliminary site work, and say they will want to talk with you about a modest entry monument eventually. For now, though, they want you to do this site sign and install it on the property, which is about 30 minutes from your shop. They had seen a vertical format 4-by-8 sign that you had done on ACM, and they like that look and the substrate.

Kevin Wright

Wright Signs, Inc. | Adrian, Michigan