Design & Price: Window graphics

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a pet store contacts you about how to get some additional advertising from their store windows. Their store is at the end of the strip plaza and has an 8-by-15-ft. window on the side that faces a busy corner with a stop light. Their storefront sign is a basic set of channel letters that face the parking lot, and the front windows are under a canopy without much visibility. They would like to utilize the side window.

They want to put the shop name there and a list of the types of pets they sell. They don’t have a logo but would like something interesting on the window. They have seen your work and like your creative approach. The only restrictions are that the graphics can’t cover more than 50% of the total window space.