Laser at work: Lobby graphics

More and more businesses are realizing that interior graphics can be as effective for building their brand as exterior graphics. When customers enter a lobby, showroom or reception area, there’s a unique opportunity to make an impression to this captive audience. A clean, professional version of the company logo in 3D is a great way to do that. Laser-cut acrylic gives you the perfection that is necessary for graphics that will be seen from up close.

Clay Downing, [Signs by Clay Downing, Broadlands, Virginia, www.signsbyclaydowning.com], makes sure his customers don’t overlook the value of this type of signage.

“No matter what type of sign I email a prospect about,” says Clay, “whether it’s channel letters or vehicle graphics, I always include a link to the interior logo signs page on my website. A lot of customers hadn’t thought about using their logo inside like that. When they see that page, some of them get pretty excited about having their logo on a wall in their lobby.”