Design & Price: Van wrap

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

A local locksmith has a new small minivan (like a Ford Transit Connect or Nissan NV200). He read an article recently on the advertising power of vehicle wraps and wants to get it wrapped. His previous van had somewhat basic vinyl lettering on the side. The new van is white and windowless on both sides. Make a drawing of what you might have suggested to this customer and quote a price.

Doug Downey
The Image Factory
Stratford, Ontario, Canada