Design & Price: 4-by-12-ft. banner

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

You did the logo, storefront sign and a vehicle wrap for the friendly folks at Pizza Express. Now they want a banner to announce a special to try to pick up some sales on the days that are typically slow for them. They have a location in a strip plaza with good visibility from a busy street. The sign ordinance limits the banner to 50 square feet. Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.

Randy Howe
Getzum Exposure | Port Dover, Ontario, Canada