Don Edwards

Don and his wife, Kim, are approaching 40 years in the sign business. Over the years, their business has grown and changed with the industry and their market. He was first featured in the November/ December 1989 issue of SignCraft.

The market: I guess when you can look back on this many years in the sign business, you can call yourself a survivor. There has been a lot of change in both the industry and the economy, and we’ve managed to navigate that. We are such a different company than we were 20 years ago. The market has changed. There’s a lot of competition, and it doesn’t take much to be a competitor now. So you really have to be on your A game every time you talk to a prospect. The work moves faster now, too. I try to get concept drawings back to customers within a few days. Customers expect faster turnarounds on everything, and they often want to be more involved in the design.