Design & Price: 3D sign for a law office

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

A young local attorney and two associates are opening their own firm. They’ve seen a few of your 3D signs around town and stop by to see about signage for their office, which is in a nearby office park. They are permitted a sign up to 15 sq. ft. that will be mounted on the 12-ft. wide brick wall adjacent to the entry of their suite. They want something that “looks professional and distinctive.”

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.