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This is the original storefront, which was obviously in need of updating and a stronger image for the business.
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The new storefront and sign: 1. Two different sizes of initial caps look awkward. 2. The shade of gold on the plastic letters differs from the border and so appears worn and weathered. 3. The street address is on a plaque instead of separate numerals as preferred in today’s design trends. 4. The decorative “fru-fru” used on the monument sign does not appear on the fascia sign.
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The monument sign: The typestyle differs from the fascia sign. 1. Imperial has been condensed while Frame Gallery has not. 2. The font used on the address differs in style and mounting from the address on the building.
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Here’s what could have been done: 1. The painted or digital print background simulates a blue-green patina, which is more appealing to current viewers than a stark background color. 2. The font is a “dress casual” style, which is much more “today” than “yesterday” in appeal. 3. Street numbers are flat cutouts and flush mounted. 4. The illumination of the sign is not included, but it should be located behind the hedges, lighting the storefront, or done with down-lighting to light the sign face.
