Design & Price: Truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a nearby metalworking shop stops by with his new, black, extended cab flatbed Ford F-350 pickup. You lettered his previous truck, a used pickup, a few years ago. Back then, he wanted a fairly basic lettering job. For his new truck, though, he says he wants “something a little better looking.” Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.

Keith Smith
Brushworks Signs and Graphics | Caldwell, Idaho