Finding a market for laser cutting and engraving

Cutting letters and graphics for signs is a natural for the laser, but there is a lot more work out there for the laser. How does a sign shop tap into that?

While lasers can move you into new markets, Steve Shepherd, Custom Engraving & Signs, Richmond, Virginia, says the best place to start is with your existing customers. Finding work for your new laser is often just a matter of letting your sign customers know what you can do with a laser and learning a little more about their needs.

“If you’re in the sign business,” says Steve, “you already have the customers. Many sign customers also need interior signage, nametags, ID tags and maybe even specialized products that you can make for them. You don’t have to find a whole new market—sign companies have a built-in market to get them started.”