Design & Price: 32-sq.-ft. freestanding sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a small garden center realizes that he needs a double-faced freestanding sign near the fourlane road in front of his business to better take advantage of that potential advertising. He does not have the budget for a full 3D sign even though he likes that look. He wants to know if you can create a sign that has that sort of impact without the cost of a full 3D sign. The local sign code allows 32 sq. ft. on each side, and he has no logo.

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.