Design & Price: Van lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

A chef who works at a local restaurant has a growing part-time catering business of his own. He just bought a van and says he wants to “get some nice lettering on it” to get some advertising when he is on site at events. The van is silver.

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.