Design & Price: 4-by-10-ft. storefront sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

A local auto14 racer is opening a speed shop in a building next to his towing service. You letter his tow trucks, so he stops by to see about getting a 4×10 sign for the storefront, since there is a 40-sq.-ft. maximum for signage in the commercial park. He sees a few signs on aluminum composite material in your shop and thinks that would work well. He says he wants the sign to be “really bold and maybe kinda wild.”

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.