Jason Nale
Nazareth, Pennsylvania
By signcraft
Posted on Thursday, April 30th, 2020
Finding his way from fine art to graphic arts to sign making, Jason Nale has built a design-driven sign business in a small town in the northeast corner of Pennsylvania. A mix of local signage and online design customers are keeping him busy. SignCraft asked him how it came to be and how it all works:
I’ve been an artist all my life and I got my college degree in painting and drawing. My parents are both fine artists as well, so it’s sort of in the family. That was really all I knew growing up, so it was natural to go to school for that. At that point, though, I didn’t know anything about sign design or the digital side of graphic design.
About that time, I taught myself a little bit about using the computer for graphic design and started looking for a job. In 2001, I landed a job at a franchise sign shop and worked there for about three years. I got completely caught up with lettering on signs and vehicle graphics. I had never thought about going into that line of work, but it worked out great.
About that time, I taught myself a little bit about using the computer for graphic design and started looking for a job. In 2001, I landed a job at a franchise sign shop and worked there for about three years. I got completely caught up with lettering on signs and vehicle graphics. I had never thought about going into that line of work, but it worked out great.
