Six steps to high-impact vehicle graphics

“We all know that truck lettering delivers the most bang for a client’s advertising buck,” says Braun Bleamer, Jet Signs, Palmerton, PA. It’s true—the right graphics can turn a vehicle into a rolling billboard for about the cost of a candy bar each day. (A $2000 vehicle lettering job costs about $1 per day over five years.)

After Braun’s great-looking signs and vehicles were first featured in SignCraft, we asked him about his approach to truck lettering. It turns out his recipe for effective vehicle graphics is straightforward and built on a proven approach that’s behind just about all successful sign designs: