10 ways to escape the ordinary sign look

You don’t have to scroll very far down Greg Scott’s Facebook page before you realize that this is not your ordinary sign work. His shop, GS Worx in New Philadelphia, Ohio—2400 sq. ft. and one assistant—seems ordinary enough. His market seems ordinary—a small town of about 20,000 a half-hour from the larger city of Canton. But his signs are anything but ordinary.

“Most of the time,” Greg says, “I don’t have a very tight plan for the sign. I might get halfway into it and think, ‘Hey, this might look good…’ It’s kind of a ‘jump first, then build wings on the way down’ approach. Other times, Brent Devore, who works with me, throws out an idea that adds a little extra to the project. It’s good to have the flexibility to do something that will work better.