Selling with the power of before-and-after photos

Nothing shows the difference that effective graphics can make like two simple photos: the before and the after. The person looking at those two photos doesn’t have to be a signmaker or a trained graphic designer to see the difference—even if they can’t explain why the new version is better.

Lane Walker [Solo Signs, Reno, Nevada] often takes a photograph of a customer’s existing truck before creating a new design. They make a powerful sales tool when working with new customers.

Lane does a lot of big trucks. Some of his customers are owner/operators; others own fleets of three to 15 or more. He usually lets new customers flip through some of his before-and-after photos—including the ones you see here—to see what they can expect.