Use copy blocks to manage the copy

Most signs carry more than one message. This presents an immediate problem to the reader. Their brain asks, “In what order should I attempt to read these messages?”

As a designer, you can do the reader a favor and cut the layout into easily-digestible pieces—rather than trying to make them eat it all in one bite. The sign will look better and will be more effective if you group the copy for them.

Keep messages that relate to each other together. Designers sometimes call these “copy blocks,” “word groups” or “message blocks.” If the sign delivers two or three messages, organize each of them as its own unit. Don’t let them interfere with each other.