Cover photo: BC Bait, Braun Bleamer

By signcraft

Posted on Sunday, April 28th, 2024

 

Over years and years of designing and selling signs, you get pretty good at reading customer expectations. A business that has been around for a while is usually somewhat conservative and is content with their image—especially if they don’t depend on their signs to attract customers, like a manufacturing company.

Braun Bleamer, Jet Signs, Palmerton, Pennsylvania, still suggests a new logo when the customer has a tired or unimaginative one. This recent project proved that you never know what a customer is open to.

“This was a new design for an old school business that sells bait—people who hadn’t thought about updating their image,” says Braun. “When they came to see about lettering their new van, though, they let me run with a new logo and a new van layout.

“I was doubtful and thought we were going to go in a big design circle just to end up using their same old logo, which was basically text. In the drawing, I showed the logo on a partial wrap, but didn’t think it was very likely that they would consider that when they had first asked about just lettering the van.

“I was wrong. They loved the initial proof of the logo. The first thing they said was, ‘When can you do it?’”

You can see more of Braun’s work in these recent features and by in past issues of SignCraft by searching for his name in our Article Index:

Six vehicle projects

Two colors, high impact

Six partial vehicle wraps

Four steps to high-impact vehicle signage

Don’t let secondary copy steal the show