Cover photo: Cobra Concrete – RT Signs

By signcraft

Posted on Sunday, May 12th, 2024

Most of the vehicle lettering on the road doesn’t pack much wallop. This trailer by RT Signs, Steinbach, Manitoba, has plenty of impact thanks to their approach to sign design. Repeating the graphic from the logo like this is just one way they use clean layouts to get their customers the most value.

Ralph Toews drew the cobra graphic and sons Travis and Randy helped out with layout and application. The abundant negative space around the logo really frames it up well and emphasizes the logo. You’ll find eight of RT Signs’ secrets in “8 ways to create powerful vehicle graphics.