Tips & Tricks: Dealing with an ineffective customer-provided design

It’s always tough to try to change someone’s design, even if you know it’s terrible. I’m not a designer, but I’ve owned a sign business for more than 30 years. I understand good design, though, and somewhat understand dealing with people.

Here’s my solution for dealing with a poor design that a customer brings to us. It’s easy to insult people without meaning to, so I simply tell them that I want to give them a second option to review. Most will see that our design is more effective. Besides, that’s all I have time to say, because I’m off trying to sell someone else another sign—LOL!

Dave Mabeus, SignCo, Anchorage, Alaska