Cover photo: DeCloet Farms – Randy Howe

“We all think sometimes how it would be great to be in a market where there was a big demand for high-end signage,” says Randy Howe, GetZumExposure.com, Port Dover, Ontario, Canada. “But in most small towns, much of the sign work is fairly routine and budgets are usually tight.”

Randy should know—he’s in a town of about 6,000 people that’s surrounded by other small towns. But small budgets don’t mean the signs have to look generic and boring. In “Simple signs that look sensational” he tells how he keeps those simple signs looking appealing without going over budget. You’ll see more examples there.

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