Cover photo: Drywall Crack Attack – RT Signs

By signcraft

Posted on Sunday, August 25th, 2024

If a logo includes a graphic, you’ll usually find it above or beside the main copy. But one cool way to surprise the viewer is to use it within a letter in the main copy, as the folks at RT Signs did here. You can even use the graphic as a replacement for one of the letters. Either way, it has to be done skillfully so that it doesn’t compromise the readability of the text. You’ll find a bunch of great examples of this in “Tuck the graphic in a letter”.