By signcraft
Posted on Sunday, September 22nd, 2024
To grab the viewer, you need one good solid “hook”— unique lettering, a cool effect, or maybe 3D. In sign painting days, a pictorial or illustrations often added the appeal to a sign, making it powerful advertising rather than just “letters on a board.” Tim Peterson [Flat Earth Art Co., Spearfish, South Dakota] knows that it can also set your work apart and give you something unique to sell. In “The power of pictorials” you’ll see what it a difference they make.
