By signcraft
Posted on Sunday, January 19th, 2025
For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His customers expect the out-of-the-ordinary, and they get it—high-impact 3D signs, carved graphics, unique mountings. You’ll see plenty of examples in “Custom dimensional signs in Michigan’s North Country.”
In a resort area, an interesting, unique sign is a valuable marketing tool. “The people who visit here want to see things that are different from what they see along the street at home,” Bruce says. “They don’t come here to have the same experience that they have back home.”
