By signcraft
Posted on Sunday, January 26th, 2025
Nothing shows the difference that effective graphics can make like two simple photos: the before and the after. It doesn’t take a signmaker or a trained graphic designer to see the difference—even if the reader can’t explain why the new version is better, they know it’s better.
Lane Walker often photographs a customer’s existing truck before creating a new design, then one of the truck with the new graphics. Sometimes all he gets to start with is a business card, like he did with “A&A Towing.” Other times it is a generic magnetic sign.
In “Selling with the power of before-and-after photos” he tells what a powerful sales tool these photos can be.
