Cover photo: Hotel Cheval – Sean Beauchamp

By signcraft

Posted on Sunday, February 23rd, 2025

Sean Beauchamp, Southpaw Sign Co., Oceana, California

In sign design, most of the attention tends to get invested in the lettering and the graphics. And the border. And the mounting. And the special effects. The background is often, well…just back there somewhere.

But plenty of sign designers use the background itself as a design element. It can really boost the appeal of the sign, giving viewers another reason to take a second look. There are many ways to do it, and in “12 cool ways to put the background to work” 14 top designers show how they do it—along with two dozen great-looking signs.

David Hassan, Hassan Sign Co., Cohasset, Massachusetts

Braun Bleamer, Jet Signs, Palmerton, Pennsylvania