By signcraft
Posted on Sunday, March 2nd, 2025
The vacationers who come to kick back, enjoy the outdoors, eat out and shop, in a tourist area create a market for a unique type of sign. These custom-made signs have extra appeal and are often the centerpiece of the marketing of a shop or restaurant or resort.
Bruce Janssen has served one such market for nearly 50 years. His company, The Wood Shop, provides custom 3D signage for the tourist-driven businesses in northern Michigan.
Custom sign shops get to do a lot of the “fun stuff.” The cafés, specialty shops and resorts, focused on drawing in visitors who often have never been in the area, are willing to spend more on their signs. Cool effects and sculpture get their signs that valuable second look that bring more customers in the door.
You’ll see plenty of Bruce’s work in “9 tips on cutting it in the custom sign business” along with hard-earned do’s and don’ts that will make it easier to succeed in any sign business.
