By signcraft
Posted on Sunday, August 24th, 2025
When SignCraft first interviewed Sam Pitino in 1990, he was a young up-and-coming sign painter and full of enthusiasm for the trade. Today he’s back and painting signs again. In between, Sam took a detour into the advertising world, starting out as a web designer and working his way up to executive creative director at a mid-sized ad agency.
“When I left my job, it was a little rough,” Sam says. “I had just moved into a new home. The pandemic was in full swing and things were uncertain. I found myself looking for work but I didn’t want to go back to the corporate world.
“After a couple of weeks, I started following some sign painters on Instagram and seeing what they were doing. I had no idea how big the market was for quality hand-painted signs. It was encouraging.”
In “Sam Pitino: Behind the brush once more” you’ll get a taste of the great-looking hand-painted signs he’s been doing for small businesses. In an effort to pass the craft along, Sam has also started doing weekend workshops for those who want to learn to hand letter.
