By signcraft
Posted on Sunday, September 7th, 2025
For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign business in a 2,000-sq.-ft. shop. They specialize in creative, dimensional custom signs for small businesses in and around their hometown of Peru, New York, and do murals as well.
Peru is a small town of about 5,000, surrounded by other small towns. The nearest larger town is about 10 miles away and has a population of about 20,000.
“We don’t have a large market,” says Teresa. “Other sign people often tell us that they couldn’t do this type of work in their town and that surprises us. I’m not saying it’s always easy, but it can be done.”
In “The evolution of a custom sign business” they talk about that growth process, marketing their signs and how they produce them.
