By signcraft
Posted on Monday, December 29th, 2025
Rather than choose the sign industry as a career, most sign people find their way into it by accident. In John Dozier’s case, the seed was planted when he was attracted to urban art and lettering as a teenager. That got him into hand lettering and aerosol murals for fun. In 2005, a San Francisco liquor store owner negotiated a deal where John would be able to have free rein on a mural design if John agreed to paint the store front signs in trade.
“I realized I had a knack for it,” John says, “and that I could get paid for doing something I really enjoyed doing. I got serious about learning to letter and to design signs.”
It’s kept John busy ever since—learning more skills and turning out great looking work. You can see more in “John Dozier: Hand lettered signs in Sacramento.”
