By signcraft
Posted on Monday, May 11th, 2026
Beautiful hand-painted signs—like good food—are uniquely appealing because they’re handmade. There’s something that just “feels good” about hand-painted signs and graphics and it connects with those who see them—especially today, when most signs and graphics are done with type and computers.
Bob Behounek has always maintained that the human touch of hand lettering, combined with effective layout, connects naturally with the viewer. He’s talked about it in many articles in SignCraft for over 40 years. Over the past few years, he has helped several restaurants to take advantage of that appeal both inside and out at several of their locations in the Chicago area.
“Hand-lettered signs are made by humans, not machines,” says Bob. “They’re unique. They tap into that human-to-human connection like anything that is made by hand. It can be a very powerful marketing tool.”
Take a look at the great examples in “Hand-lettered signs bring a restaurant interior to life”!
